Sales & Tech Cultural Integration
Have you ever wondered how your sales and technology staff could work better?
Have you considered the outcomes of a harmonious and effective relationship with clear responsbilites on both sides, full aligned and well oiled?A first to market unique offering – Sales Team > Tech Team – A Cultural Integration is aimed at bringing your staff together and gearing both sides up with the skills to improve this often “frictional” area of your internal business culture, maximizing a number of key metrics such as client retention and growth.
Sales Team > Tech Team – A Cultural Integration
Unifying Culture. Improving Delivery. Driving ROI.
A first-of-its-kind program designed to foster stronger collaboration between your Sales and Technology teams. This initiative transforms internal friction into strategic alignment—improving delivery outcomes, enhancing client satisfaction, and unlocking new growth opportunities which we will ensure are measured.
Key Business Benefits
- Elevated Project Delivery: Improve project integration and client outcomes, leading to stronger NPS scores and longer retention.
- Stronger Company Culture: Boost internal engagement, reduce turnover, and create a more productive, collaborative work environment.
- CRM & Data Hygiene: Enhance internal reporting and forecasting accuracy through cleaner, more consistent sales data.
- Better Client Experience: Create more seamless handovers from Sales to Tech/Success teams—minimizing rework and exceeding client expectations.
- Wellbeing & Retention: Reduce burnout and demonstrate a proactive approach to employee mental health—vital for ESG and annual reporting.
- ROI-Driven Outcomes: Improve upsell opportunities, referral rates, and overall commercial alignment across departments.
What’s Included
- Facilitated Workshops: Led by experienced sales and tech leaders, including Chris Lawley and Adam O’Donnell.
- Safe & Open Forums: Create space for transparent discussion and cultural reset.
- Defined Joint Outcomes: Clarify expectations and responsibilities for cross-functional alignment.
- Accountability Milestones: Set clear goals, with shared ownership and measurable progress tracking.
- Consulting Add-ons: Leadership alignment, unbiased feedback collection, and process improvements (templates included where appropriate).
Additional Programs Available
- Sales + Account Management / Customer Success Alignment
- Sales + Marketing Collaboration
- Fast-Track Sales Training (Accelerate Pipeline Conversion)
Book Your Free 30-Minute Consultation
Estimated Impact of Poor Sales–Delivery Alignment
While percentages can vary by industry and maturity of the business, research and anecdotal evidence suggest that between 10% to 30% of revenue can be lost due to misalignment between sales and delivery (tech, ops, success, etc.).
Here’s a breakdown of how that loss typically shows up
Rework & Mis-scoping (~5–10%)
Poor handovers and unclear scope often result in rework, overpromising, and delivery teams having to “fix” what sales sold. This inflates costs and hurts margins.
Client Churn & Lower Retention (~5–15%)
When delivery doesn’t match the sales promise, clients lose trust. They’re less likely to renew or refer, and may even churn early. This has long-term revenue impacts.
Missed Upsell/Cross-sell (~5%)
If the client experience is shaky from the start, you miss the window to grow the account. Sales can’t re-engage confidently and customer success may not have the rapport.
Internal Friction / Burnout (~5%)
Miscommunication causes friction, poor morale, and team burnout—leading to higher staff turnover, loss of productivity, and slower delivery cycles.
Forecast Inaccuracy / Missed Targets
Poor CRM hygiene and incomplete handovers skew pipeline forecasts and limit decision-making, affecting resource planning and strategic alignment.
Bottom Line
Aligning sales and delivery teams isn’t just “culture work”—it’s revenue protection. The ROI of fixing this friction often pays off in increased margin, stronger NPS, and faster sales cycles.